Black Friday travel deals 2026: what is worth booking and what is not

Black Friday falls on 27 November 2026. Here is what independent price tracking says about travel sales, how to check a deal before you pay, and the UK and US rules that protect a sale booking.

Travel news4 min readBy Artak GhazaryanPublished

Photo: Johny Goerend / Unsplash

At a glance

  • Black Friday is 27 November 2026, Cyber Monday 30 November and Travel Tuesday 1 December.
  • Live on 12 November: easyJet holidays up to £400 off with code BLKFRIDAY (book by 1 December) and Jet2holidays £100 per person off.
  • In Which?'s 2023 test, 73% of 140 holiday and flight prices were cheaper on Black Friday than in mid-December or early January; flights were mixed.
  • In the UK there is no 14-day cooling-off period for flights, or for hotels and car hire booked for set dates.
  • US rules give a free 24-hour cancellation or hold on tickets bought from the airline at least seven days before departure.

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Some Black Friday travel deals are genuine, and package holidays are the likeliest place to find one. When Which? tracked 140 holiday and flight prices from Black Friday 2023 into January, 73% were cheaper on the day than at the later checks, while flight results were patchy. This year the sales run until Travel Tuesday on 1 December, and two UK tour operators had offers live by 12 November. Before you book, know the full price of your trip without the discount and check what protection comes with it.

Which Black Friday holiday deals are already live?

Two offers could be opened and checked on 12 November 2026. We list nothing we could not verify on the company’s own page.

  • easyJet holidays: code BLKFRIDAY takes £50 off a package costing £500 or more, £100 off £800, £200 off £2,000 and £400 off £4,000, per booking. It applies to new bookings made before 11pm on 1 December 2026, for departures before 31 October 2028.
  • Jet2holidays: £100 per person off its holidays, plus an extra £60 off for customers signed in to a free myJet2 account (the page does not say whether per person or per booking), subject to its terms.

The easyJet tiers reward hitting a threshold, so work out the real percentage. A £2,000 holiday saves £200, or 10%, but a £1,950 one drops to the £100 tier, about 5%. By the same sums a £4,000 booking saves 10% and an £800 one 12.5%. Jet2’s £100 per person is a flat sum, so it is worth more, as a share, on a cheaper holiday.

On the US side, a search on 12 November found no 2026 Black Friday sale yet published by a US airline, hotel group or car rental company. Until one appears, the 24-hour rule in the table below is the most useful protection for anyone booking a flight in the sales.

Are Black Friday flight and holiday deals actually cheaper?

The best independent evidence is a Which? study published in November 2024. It recorded 140 holiday and flight prices from 14 companies on Black Friday 2023 and checked them again on 15 December 2023 and 4 January 2024: 73% were cheaper on Black Friday, down from 88% in the previous year’s test. We found no later travel edition, and Which? warned that past results are no guarantee.

In that 2023 test, every TUI holiday checked and nine in ten Jet2 holidays cost less on Black Friday. British Airways fares beat both later checks, as did 70% of Ryanair’s, while easyJet and Jet2 flights split roughly half and half with January. So a package holiday for next summer is the strongest case for booking in the sale; a single flight is closer to a coin toss. Our guide to when to book flights covers the booking windows that matter more than any sale day.

How to check a Black Friday travel deal before you pay

Start by pricing the exact trip without any code, for example flights from London to Barcelona, hotels in New York or car rental at Orlando airport, and note the final total. Then:

  1. Compare the last screen. CMA guidance, updated on 7 January 2026, says UK prices, ‘from’ prices included, must contain unavoidable fees, taxes and local charges such as resort fees. The FTC’s fee rule has required US hotels and rentals to show the total up front since 12 May 2025, though taxes may be added separately.
  2. Ask what a ‘from’ price covers. In January 2026 the Advertising Standards Authority found easyJet’s ‘Large cabin bag From £5.99’ misleading, as the airline had no data on how widely that price was available.
  3. On car hire and hotels, a rate you can cancel lets you rebook if prices fall; see free cancellation hotels and the airport car rental checklist.
  4. UK, over £100: pay by credit card. Section 75 covers credit card purchases over £100 and up to £30,000, though Citizens Advice notes it usually fails if you paid through a third party such as a travel agent.
  5. A UK package with flights should come with an ATOL Certificate, which protects you if the firm stops trading. Flight-only bookings are covered only rarely, and ATOL does not cover cancelled flights.

What protection do you have on a sale booking?

Situation UK US
You change your mind No 14-day cooling-off for flights, or for hotels and car hire booked for set dates Free 24-hour cancellation or hold on tickets bought from the airline at least seven days before departure
How the price is shown Total including mandatory fees, taxes and local charges Hotels and rentals: total including mandatory fees; taxes may be separate

Rules as published on 12 November 2026. Under the US rule each airline picks the refund or the hold, tickets from online travel agencies or other agents are excluded, and changes are not free. It covers all flights of US airlines and foreign airlines’ flights to and from the US, so a UK traveller booking a transatlantic fare direct gets the same window. For hotels, the checks in finding cheap hotel deals apply in the sale too.

Sources

Artak Ghazaryan

Written by

Editor, Save60

Rules, taxes and transport links change. Check official sources for anything your trip depends on. Spotted something out of date?

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